A few TV advertisement scripts based on a social themes of Dowry and Helping attitude
Scripts for Television Advertisement
1. Supports the Jaago Re Tata Tea Campaign
Theme: Dowry
A sweet Looking college boy, Mohit, is passing by a marketplace and happens to collide with a person, the person gives him a stern look while mohit is undisturbed. Mohit notices him to coming out of a lottery shop. Both of them move on. As Mohit reaches where he was headed he sees the same guy sitting in the living room with an old man and having a conversation with his uncle and aunt . The man and his father are there to see Mohit's cousin sister for marriage. Mohit is signalled to come into the other room by his cousins who are peeping in from there. Mohit's sister goes inside and serves Tea to the guests. As the conversation between the the groom's father and girls parents proceeds
The groom's father says: "Bas chand pattiyon ka faasla rehgaya verna humara beta to aapke saath wale sharma ji ka ho chuka chuka tha"
The girls parents fearing demands feel burdened and stress shows up on their faces.
Suddenly Mohit enters the room, looks at the grooms dad and says "Arrey aapki to Lottery lag gai". The Grooms father has amazement and anger on his face while Mohit unfadingly with more confidence than earlier says" Arrey main sach bol raha hun aapki to Lottery lag gai"
The old man looks at his son and says" Arrey ticket liya tha kya"
The Groom nods his head positively.
His father exclaming with joy asks him to take out the ticket.
Mohit daringly points out at the girl and says "YEH TO RAHA AAPKA TICKET" yahi sochke to bete ko padaya likhaya bada kiya tha na ki ekdin ye lottery lagegi"
The grooms father is embarrased.
Mohit then says with sarcasm " pattiyan to aapko yahan bhi milengi,Uncle Ji per choti aur badi dono"( The guys father is seen again looking with amazement) and puts a Tata Tea box on the table
He then hands over the tea cup kept on the table to the grooms father and says " Ab Pattiyon ka swaad lo, aur bete ke liye Lottery nahin Lakshmi Dhundo"
The groom's father says: "Bas chand pattiyon ka faasla rehgaya verna humara beta to aapke saath wale sharma ji ka ho chuka chuka tha"
The girls parents fearing demands feel burdened and stress shows up on their faces.
Suddenly Mohit enters the room, looks at the grooms dad and says "Arrey aapki to Lottery lag gai". The Grooms father has amazement and anger on his face while Mohit unfadingly with more confidence than earlier says" Arrey main sach bol raha hun aapki to Lottery lag gai"
The old man looks at his son and says" Arrey ticket liya tha kya"
The Groom nods his head positively.
His father exclaming with joy asks him to take out the ticket.
Mohit daringly points out at the girl and says "YEH TO RAHA AAPKA TICKET" yahi sochke to bete ko padaya likhaya bada kiya tha na ki ekdin ye lottery lagegi"
The grooms father is embarrased.
Mohit then says with sarcasm " pattiyan to aapko yahan bhi milengi,Uncle Ji per choti aur badi dono"( The guys father is seen again looking with amazement) and puts a Tata Tea box on the table
He then hands over the tea cup kept on the table to the grooms father and says " Ab Pattiyon ka swaad lo, aur bete ke liye Lottery nahin Lakshmi Dhundo"
2. Supports the Jaago Re Tata Tea Campaign with the theme of Corruption, showing how a corrupt officer turns towards the right side and is now teaching people to discourage Corruption.
The scene is of a Govt. authority bearing a board saying “Tender Submission Office” . A hefty man giving Lala looks is seen carrying a handbag and going into the office with confidence booming on his face, while others sitting outside in the queue crib looking at him….
He goes inside and finds an officer( who is the same one taught a lesson asking for bribe in the last commercial) and submits his papers with a grin on his face, the officer starts checking his papers and points out some errors. The man puts a note bundle on the table. The officer gives a sarcastic smile and continues his work, and again points out certain errors. The man keeps another bundle on the table and says” Pichli baar to inse aadhi pattiyon main hi aapne humara road roller chala diya tha par Sir Aakhir Mahangai bad gai hai and laughs ”. The officer again points out at certain things…. The man keeps another bundle and is perturbed now…..and says “ Ab Sir itni Pattiyon main to hum do road roller chala lete hain and laughs with confidence that the officer will be satisfied by now. The officer presses his bell and calls his peon and tells him to call the lady from the church standing outside.
The lady who is a nun dressed in white enters the office, The officer says this is your third donation of the day by Mr. Gupta from Kandivali. The man starts sweating while the lady thanks him humbly and takes the money away. The man exclaims at the officer and say “Arrey Sir ye aapne kya kiya ye to aap ke liye thi.”
The officer keeps a Tata Tea Box on the table and says aur ye tumhare liye hai…
“In choti badi pattiyon se Janta chalti hai “ There is a Pause, the man is embarrased…….The officer adds” Karamchari khud khayega…. To desh ko kaun chalayega…..”
Taglines/Punchlines that concise the essence of the campaign and give information about the product or its USP
Tagline for Hero Honda Bikes of the “show-value” segment i.e. the higher cost bikes targeting the youth with their looks. The tagline mentioned below shall lead to Hero Honda bike holders to being dubbed as Heroes.
“Honda pe aayega to Hero Kehlaega”
Tagline for Tiles and Bath Accessories
Reflect YOUR Elegance/ Matches YOUR Elegance
These two taglines describe the bath accessories to carry the elegance as lies with the Beholder. It may be used in an ad script where the user holds all luxuries but is ignorant of Bath Luxury , and when someone from his or her peer visits his bathplace he is amazed to see a rich man’s bathroom lacking lusture
Tagline for Viagra
a) From Hardly to Harder
b) Enter the RACE
These two taglines describe the USP of the product quite well.
Graphic Advertisements
Graphics being available as a hard copy, their description is mentioned here.
Print ad for an Institute
A huge lens focuses sun rays onto a human like figure which is marked ‘YOU’. The LENS has the institute’s name written around it. Thus here the institute is represented by the Lens.
The rays have qualities pertaining to the stream written on them. The Lens concentrates the rays onto the Human Figure-YOU.
The Graphic here shows the Institute to be a converging lens that concentrates the various qualities of the particular stream along with general capabilities in the student and turns him into a leader.
Print Ad for Diamond Jewellery
The Print ad shall feature an old lady handing over a jewellery box of old style to her daughter dressed up as a Bride
The portion of the page that the old lady occupies is Black and White while that occupied by her daughter is Coloured. This depicts that the old lady is remembering her golden days when she receied the diamond set that is shining out of the jewellery box.
The Campaign very well describes the durability of Diamond jewellery and its everlasting shine.
Tagline to be used with this print ad can be
A Dazzling Storehouse of Everlasting Memories
No comments:
Post a Comment